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Auto Focusby Chris BrownApril 9, 2018

The Irony of Customer Service in the Digital Age

Sure, any company would jump at the chance to use technology to reduce labor costs. But it also comes with some big, red, flashing warning lights.

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Auto Focusby Chris BrownMay 10, 2017

What is Your Time Worth?

Personal observations of retail and travel transactions reveal just how much a consumer’s time is worth today, and how increasingly intolerant we are of inefficient transactions.

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Auto Focusby Chris BrownSeptember 15, 2016

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

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Auto Focusby Chris BrownAugust 25, 2014

Has Consolidation Killed the Car Rental Entrepreneur?

In the midst of a new round of car rental company buyouts, the successful independent is becoming a rare commodity.

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Auto Focusby Chris BrownDecember 4, 2013

The Silver Lining of Car Rental Consolidation

While the world concentrates on whether rental rates will rise, rates don’t rule the world.

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Auto Focusby Chris BrownNovember 9, 2012

How Did Goliath Slay David?

The results of the 2012 J.D. Power and Associates Rental Car Satisfaction Study bring the issue of the smaller and larger brands into focus.

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Auto Focusby Chris BrownNovember 9, 2012

Fighting the Stigma of Car Rental Commoditization

Digging into the J.D. Power and Associates Rental Car Satisfaction Study reveals ways to combat the low-rate game, as well as one proven tip for improving your customer satisfaction score.

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Auto Focusby Chris BrownNovember 15, 2011

How Did Ace Rent A Car Win the 2011 Rental Car Satisfaction Study?

In a year in which the industry increased its overall score for the second year in a row, an independent takes the prize.

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