As fleet operations continue to navigate technician shortages, demanding schedules, and around-the-clock service expectations, DECKED is launching a Father’s Day initiative focused on one thing many working dads say they don’t get enough of: time.

The company’s “Dad Time Off” program will reimburse a day’s wages for 100 fathers, allowing them to take a day off without the financial stress that often comes with stepping away from work.

Submissions are open through June 21, and dads can nominate themselves or be nominated by others.

“In the fleet world, you’re always keeping tabs on everyone else’s downtime, but now it’s time to take some of your own,” said Bridget Noonan, brand director for DECKED. “This Father’s Day, DECKED wants to reward the dads who keep our industries moving with the ultimate upgrade: actual, uninterrupted time off.”

New data from DECKED reveals that 54% of U.S. dads have missed major life milestones because they couldn't afford to lose wages. The pressure is highest for blue-collar dads, who feel this financial strain 10% more than other working fathers.

The findings reflect broader conversations happening across the fleet industry around employee retention, burnout, and workplace flexibility. While compensation remains important, many workers increasingly value schedule flexibility and personal time as part of overall job satisfaction.

“For many working dads, being present for their kids can mean sacrificing income,” Noonan said. “For at least one day, we want to eliminate that tough choice.”

The program also serves as a reminder that wellness initiatives do not always require large-scale policy changes. Sometimes, even one intentional day away from the job can make an impact.

For the second consecutive year, DECKED is accepting nominations for the DTO program at decked.com/DTO. Anyone can nominate themselves or a dad in their life. DECKED will review all submissions and select 100 dads to receive full reimbursement ($500) for a day's worth of lost wages.

Last year, the 100 winning DTO dads used their fully-funded day off for a variety of family activities including fishing, skiing, tubing, visiting a water park, traveling to new areas and going out to lunch with their kids.

Applications for DECKED’s Dad Time Off program are available at DECKED.com/Dad-Time-Off.