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Jaguar to Produce F-Type Roadster

The all-new, compact Jaguar roadster will be the fifth model in the English marque's growing line-up.

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Jaguar has confirmed that it will build the F-type roadster which debuted a year ago as a concept car at the 2000 Detroit motor show. The all-new, compact Jaguar roadster will be the fifth model in the English marque's growing line-up. Confirming the production green light at the 2001 Greater L.A. Auto Show, Jaguar's chairman, former BMW research and development chief Wolfgang Reitzle, said: "Jaguar is one of the most evocative brands in the world and there is a renewed commitment to create cars that stir people's emotions. The overwhelmingly positive reaction across the globe to last year's concept has convinced us to build the F-type." Reitzle predicted the new roadster will be in showrooms in about three years' time. "While the F-type will embody all the passion and excitement of past roadsters such as the XK120 and E-Type, it clearly signals a fresh direction for Jaguar sports cars in the future," he said. A Jaguar team spent a year considering both the business implications and potential launch timing for the F-type. A crucial issue for the study team was to determine the relative priority of the additional roadster model in the context of the company's long term product plan which will see it soon introduce the X-type saloon, a rival for BMW's popular 3-series and Audi's A4 models, taking Jaguar into what is for the company a completely new market segment. The smaller, more affordable F-type roadster will complement the current V8-powered XK and XKR luxury sports coupe range and extend Jaguar's line-up to five model ranges -- three sedan and two sports car lines. Over the next three years, Jaguar will launch 15 new or significantly revised cars and powertrains with the F-type the 16th, this from a manufacturer that three years ago had only a two-model line up. "Today, Jaguar is the fastest growing of all car manufacturers, but this growth is being managed very carefully to ensure that we sustain our quality standards and do not over-extend the brand," Reitzle said. Jaguar says its F-type designers have tried to create an "uncompromised roadster which evokes the spirit of the legendary E-Type but with a style that is both functional and contemporary".

Originally posted on Work Truck Online

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