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Articlesby StaffJune 6, 2019

How to Choose a GPS Tracking System

It can be a cumbersome task choosing the right GPS tracking system. Read this comprehensive guide so that you can find the right fit for you.

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Auto Focusby Chris BrownApril 9, 2018

The Irony of Customer Service in the Digital Age

Sure, any company would jump at the chance to use technology to reduce labor costs. But it also comes with some big, red, flashing warning lights.

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Auto Focusby Chris BrownSeptember 15, 2016

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

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Auto Focusby Chris BrownMay 3, 2016

$3 Weekly Car Rental Rates are Unsustainable

Better technology, education, transparency, and a way to show the correlation between price and customer service are needed.

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Auto Focusby Chris BrownJanuary 25, 2016

The Ripple Effect of a Positive Customer Service Experience

They say customer service is the new marketing. A recent experience on Virgin America validates that point.

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Auto Focusby Chris BrownAugust 25, 2014

Has Consolidation Killed the Car Rental Entrepreneur?

In the midst of a new round of car rental company buyouts, the successful independent is becoming a rare commodity.

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Auto Focusby Chris BrownJuly 22, 2014

Are Renters Exhibiting a Creeping Sense of Entitlement?

Some say this attitude is more prevalent in the millennial generation. Trend or not, your focus should be on dealing with it effectively.

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Auto Focusby Chris BrownJune 11, 2014

The Truth, to Power (Part Two)

J.D. (Dave) Power opens up on customer engagement, right and wrong sales tactics, the power of information and the evolution of how we buy cars.

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Auto Focusby Chris BrownNovember 9, 2012

How Did Goliath Slay David?

The results of the 2012 J.D. Power and Associates Rental Car Satisfaction Study bring the issue of the smaller and larger brands into focus.

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Auto Focusby Chris BrownNovember 9, 2012

Fighting the Stigma of Car Rental Commoditization

Digging into the J.D. Power and Associates Rental Car Satisfaction Study reveals ways to combat the low-rate game, as well as one proven tip for improving your customer satisfaction score.

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