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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive Fleet, Government Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

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Bar chart showing fleets with 10 or fewer vehicles monitor 25% of their vehicles with telematics, compared with 90% for fleets with 11 to 99 vehicles.
News•by Lauren Fletcher•October 1, 2026

Small Fleets Lag in Telematics Coverage as Industry Moves Beyond Adoption

SambaSafety’s 2026 Telematics Report finds fleets with 10 or fewer vehicles monitor a much smaller share of their vehicles than larger operations, as the industry shifts its focus from collecting data to using it.

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Business growth graphic with an upward-trending chart, a businessperson pointing to the rising line, and a yellow note that reads, “Growing your small business?”
Digital Cover Features•by Lauren Fletcher•October 1, 2026

Your Business Grew, Did Your Fleet Management Program Grow With It?

Small fleets often grow faster than the processes supporting them. Here’s how to recognize when informal fleet management has stopped working and what to formalize first.

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Business Fleet graphic reading "Fuel Rules Reset? New CAFE Standards Explained" beside a hand holding a fountain pen.
News•by Lauren Fletcher•September 28, 2026

NHTSA Finalizes Rule Resetting Fuel Economy Standards: What Small Fleets Should Know

Will your next work vehicle cost less to buy but more to fuel? NHTSA's new fuel economy rule puts both numbers in play.

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Business Fleet back-to-school graphic featuring a yellow school bus traveling on a highway under a blue sky.
Articles•by Lauren Fletcher•September 28, 2026

Back-to-School Traffic Is Not the Risk Fleets Think It Is

Back-to-school traffic does not always mean more crashes. New Empiric Earth data shows why fleets should focus on when and where risk changes.

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Blue 2027 Nissan Rogue Hybrid parked outside a modern home at sunset, shown from the front three-quarter angle.
News•by Lauren Fletcher•September 21, 2026

2027 Nissan Rogue Hybrid Brings e-POWER Technology to U.S. Fleets

The 2027 Nissan Rogue Hybrid brings e-POWER technology to the U.S. with standard AWD, up to 38 mpg combined, and a starting MSRP of $35,490.

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Snowplow truck driving through heavy snowfall with the words “Now What?” displayed beside it.
Articles•by Lauren Fletcher•September 14, 2026

Your Drivers Are Already Out and the Weather Just Got Worse Now What?

The roads were fine when everyone left. Now they are not. Small fleets need a plan for bringing drivers back, changing routes, and handling the people who cannot get home.

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Snow-covered road through a winter forest with the words “Are You Prepared?” across the sky.
Articles•by Lauren Fletcher•September 14, 2026

Who Makes the Call When Winter Weather Gets Dangerous?

Winter weather can quickly change a small fleet’s plans. Knowing when to reroute, delay, or stop can matter just as much as preparing the vehicles themselves.

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Graphic showing Samsara Driver Perks on a smartphone beside a person driving, with the Business Fleet callout “Driver Perks Without the Extra Work.”
News•by Lauren Fletcher•September 10, 2026

Samsara Driver Perks Gives Small Fleets a Ready Made Driver Benefit

Small fleets can offer drivers discounts from more than 50 brands without building or managing their own employee rewards program.

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Business Fleet Brief graphic featuring a Lauren Fletcher against a red, black, and gray background. Text reads “Small Fleet Lessons that Matter” and “with Lauren Fletcher.”
Videos•by Lauren Fletcher•September 10, 2026

Small Fleet Lessons That Can Make a Big Difference | Business Fleet Brief

From used-vehicle costs and lost keys to safety tech and replacement planning, this Business Fleet Brief breaks down practical lessons that can make a big difference for small fleets.

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Smith System 5Keys Engage driver safety program shown across a mobile app, fleet analytics dashboard, and closed-loop training and coaching framework.
News•by Lauren Fletcher•September 9, 2026

Smith System Says Small Fleets Need a Safety Cadence Not More Data

Smith System’s new Driver Risk Management program aims to help smaller fleets turn telematics and camera data into a repeatable coaching process without building a dedicated safety department.

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