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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive Fleet, Government Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Snowplow truck driving through heavy snowfall with the words “Now What?” displayed beside it.
Articles•by Lauren Fletcher•September 14, 2026

Your Drivers Are Already Out and the Weather Just Got Worse Now What?

The roads were fine when everyone left. Now they are not. Small fleets need a plan for bringing drivers back, changing routes, and handling the people who cannot get home.

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Snow-covered road through a winter forest with the words “Are You Prepared?” across the sky.
Articles•by Lauren Fletcher•September 14, 2026

Who Makes the Call When Winter Weather Gets Dangerous?

Winter weather can quickly change a small fleet’s plans. Knowing when to reroute, delay, or stop can matter just as much as preparing the vehicles themselves.

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Graphic showing Samsara Driver Perks on a smartphone beside a person driving, with the Business Fleet callout “Driver Perks Without the Extra Work.”
News•by Lauren Fletcher•September 10, 2026

Samsara Driver Perks Gives Small Fleets a Ready Made Driver Benefit

Small fleets can offer drivers discounts from more than 50 brands without building or managing their own employee rewards program.

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Business Fleet Brief graphic featuring a Lauren Fletcher against a red, black, and gray background. Text reads “Small Fleet Lessons that Matter” and “with Lauren Fletcher.”
Videos•by Lauren Fletcher•September 10, 2026

Small Fleet Lessons That Can Make a Big Difference | Business Fleet Brief

From used-vehicle costs and lost keys to safety tech and replacement planning, this Business Fleet Brief breaks down practical lessons that can make a big difference for small fleets.

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Smith System 5Keys Engage driver safety program shown across a mobile app, fleet analytics dashboard, and closed-loop training and coaching framework.
News•by Lauren Fletcher•September 9, 2026

Smith System Says Small Fleets Need a Safety Cadence Not More Data

Smith System’s new Driver Risk Management program aims to help smaller fleets turn telematics and camera data into a repeatable coaching process without building a dedicated safety department.

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Graphic showing used-vehicle prices climbing from $19,999 to $32,651 alongside an upward-trending chart, illustrating how affordable used vehicles are becoming harder to find.
News•by Lauren Fletcher•September 3, 2026

Small Fleets Shopping Used May Need to Rethink What $20,000 Buys

Small fleets shopping used are finding fewer affordable options. With late-model used vehicle prices climbing and $20,000 buying a much older vehicle than it did in 2019, replacement planning may need a rethink.

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Vintage and modern Soap Box Derby cars displayed on a wall behind the words “Small Business? Big Impact” and the Business Fleet logo.
Digital Cover Features•by Lauren Fletcher•September 1, 2026

You Do Not Have to Be a Big Business to Build the Next Generation

Small businesses may not have the biggest budgets or the biggest fleets, but they do have something powerful. They are close to the communities they serve, and that makes them uniquely equipped to help shape the next generation of automotive and fleet talent.

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Leadership Update graphic featuring Matthew Cole, newly named president of Wheels, against a black and red geometric background.
News•by Lauren Fletcher•August 26, 2026

Matthew Cole Takes President Role at Wheels

Wheels’ new president brings a background spanning Ford, Johnson Controls, Visteon, and Aptiv as the fleet management company focuses on growth and client relationships.

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Driver lifts a replacement tire beside a white sedan stopped on the roadside, with tools and a warning triangle nearby.
Articles•by Lauren Fletcher•August 10, 2026

When One Vehicle Goes Down, a Small Business Feels It

One disabled vehicle can derail an entire workday. Learn how small fleets can reduce downtime, protect employees, and avoid costly roadside chaos.

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Lauren Fletcher appears alongside bold Business Fleet In Motion text reading, “You May Be a Fleet Manager,” against a black, red, and gray graphic background.
Videos•by Lauren Fletcher•August 7, 2026

You May Be a Fleet Manager (Even If No One Told You)

Managing vehicles may not be your full-time job, but the costs, risks, and responsibilities are still very real. Business Fleet In Motion is here to help small and growing businesses make smarter fleet decisions without needing a full fleet department.

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