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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive Fleet, Government Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

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Business Fleet infographic highlighting NFIB survey findings that 20% of small businesses making capital expenditures purchased or leased vehicles, alongside a pie chart, business growth graphics, and an investment checklist.
News•by Lauren Fletcher•October 21, 2026

Small Business Vehicle Purchases Slip as Owners Pull Back on Expansion

New NFIB survey data shows fewer small businesses purchasing or leasing vehicles as inflation, hiring challenges, and borrowing costs weigh on expansion plans.

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A speaker stands at an American Trucking Associations podium during a conference presentation, with a large Motive logo displayed on the screen behind him.
News•by Lauren Fletcher•October 20, 2026

Can AI Agents Help Small Work Truck Fleets Do More With Less?

Motive's new AI Agents automate fleet safety, maintenance, compliance, and dispatch tasks. Here's how they work for smaller fleets, what managers control, and what early users are seeing.

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Business Fleet Brief video thumbnail featuring host Lauren Fletcher on the left, with bold red, black, and white graphics on the right displaying the Business Fleet Brief logo and the episode theme, “Growing Fleets, Bigger Challenges.”
Videos•by Lauren Fletcher•October 9, 2026

Growing Fleets, Bigger Challenges | Business Fleet Brief

From growing pains and weather risks to workers' comp, new vehicles, and telematics gaps, this month's Business Fleet Brief covers what small fleets need to know.

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Kooner Fleet Management Solutions and Global Partners partnership graphic showing four commercial semi-trucks beneath the companies' logos and a message about expanded fueling and on-site maintenance support.
News•by Lauren Fletcher•October 8, 2026

New Kooner and Global Partners Agreement Targets the Hassle of Fleet Fueling and Repairs

A new referral partnership gives businesses access to mobile fueling and maintenance services, potentially reducing the time employees spend getting vehicles serviced.

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Bar chart showing fleets with 10 or fewer vehicles monitor 25% of their vehicles with telematics, compared with 90% for fleets with 11 to 99 vehicles.
News•by Lauren Fletcher•October 1, 2026

Small Fleets Lag in Telematics Coverage as Industry Moves Beyond Adoption

SambaSafety’s 2026 Telematics Report finds fleets with 10 or fewer vehicles monitor a much smaller share of their vehicles than larger operations, as the industry shifts its focus from collecting data to using it.

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Business growth graphic with an upward-trending chart, a businessperson pointing to the rising line, and a yellow note that reads, “Growing your small business?”

Your Business Grew, Did Your Fleet Management Program Grow With It?

Small fleets often grow faster than the processes supporting them. Here’s how to recognize when informal fleet management has stopped working and what to formalize first.

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Business Fleet graphic reading "Fuel Rules Reset? New CAFE Standards Explained" beside a hand holding a fountain pen.
News•by Lauren Fletcher•September 28, 2026

NHTSA Finalizes Rule Resetting Fuel Economy Standards: What Small Fleets Should Know

Will your next work vehicle cost less to buy but more to fuel? NHTSA's new fuel economy rule puts both numbers in play.

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Business Fleet back-to-school graphic featuring a yellow school bus traveling on a highway under a blue sky.
Articles•by Lauren Fletcher•September 28, 2026

Back-to-School Traffic Is Not the Risk Fleets Think It Is

Back-to-school traffic does not always mean more crashes. New Empiric Earth data shows why fleets should focus on when and where risk changes.

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Blue 2027 Nissan Rogue Hybrid parked outside a modern home at sunset, shown from the front three-quarter angle.
News•by Lauren Fletcher•September 21, 2026

2027 Nissan Rogue Hybrid Brings e-POWER Technology to U.S. Fleets

The 2027 Nissan Rogue Hybrid brings e-POWER technology to the U.S. with standard AWD, up to 38 mpg combined, and a starting MSRP of $35,490.

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Snowplow truck driving through heavy snowfall with the words “Now What?” displayed beside it.
Articles•by Lauren Fletcher•September 14, 2026

Your Drivers Are Already Out and the Weather Just Got Worse Now What?

The roads were fine when everyone left. Now they are not. Small fleets need a plan for bringing drivers back, changing routes, and handling the people who cannot get home.

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