Business Fleet Logo

Ford Car Learns Drivers' Likes and Dislikes

2 min to read


Ford Motor Company has developed a sophisticated in-vehicle electronics system that takes "smart" electronics a giant step closer to reality. The automaker demonstrated a specially equipped Lincoln LS that can recognize a driver's lifestyle preferences even before the vehicle is started.

The vehicle made its worldwide debut at Convergence 2000 today. Using a personalized and secure key fob called iButton from Dallas Semiconductor, about the diameter of a dime, and advanced software technology from Sun Microsystems and Sensoria, allows the LS to program a driver's preferred stations, memorize electronic phone books, adjust the temperature and seat, and instantly display the day's errands.

Ad Loading...

The equipment Ford is showcasing on the Lincoln LS will dovetail into much of what Wingcast, the telematics provider created by Ford and QUALCOMM Incorporated, is doing.

With the iButton, a driver will be instantly recognized by his or her vehicle by touching a marked location on the console. On the iButton are "markers" that tell the vehicle the driver's preferences for music, temperature settings, seat position and even the type of shift pattern in a transmission he or she may enjoy.

The system in the Lincoln LS knows what telephone numbers are most important to the driver, quickly highlighting them on the center console screen until the driver requests the message be retrieved with a voice command.

Wireless short-range technology will recognize the driver's Palm-held information, whether in a briefcase or purse. With that information, the vehicle will remind the driver of a conference call, then dial the number if requested. This communications link is made possible through the use of software that enables devices such as a Palm to "talk" to a cellular phone and vice versa.

Originally posted on Work Truck Online

More Telematics

Screenshot of Geotab Investigations showing a speeding infraction case for a service van, with a timeline of vehicle activity alongside a mapped route and incident location.
Telematicsby Staff and News ReportsAugust 17, 2026

Geotab Adds Investigation Tools to Cut the Post-Incident Paper Chase

When a company vehicle is involved in a crash or complaint, Geotab Investigations brings telematics data, photos, reports, and other records into one case workflow.

Read More →
Teletrac Navman Energy Hub dashboard displaying fuel spending, transaction anomalies, and EV charging activity across home, depot, and public locations.
Fuelby News/Media ReleaseJuly 28, 2026

Teletrac Navman Adds Mixed-Energy Tracking to TN360

Energy Hub combines fuel card data, EV charging activity, reimbursements, and vehicle energy use in one dashboard for fleets operating gasoline, hybrid, and electric vehicles.

Read More →
Collage-style hero image showing multiple ServiceUp repair management dashboards on a dark red and black background, including screens for repair opportunities, workflow agents, activity tracking, and AI-powered agent chat.
Maintenanceby Lauren FletcherJuly 21, 2026

ServiceUp Brings Automated Repair Coordination to Small Fleet Operators

New AI repair agents handle shop calls, estimate reviews, status checks, and invoice validation so business owners can spend less time coordinating vehicle repairs.

Read More →
Ad Loading...
A Pro-Vision monitor mounted inside a commercial vehicle displays a side camera view with AI detection highlighting a nearby passenger vehicle during a lane change.
Telematicsby StaffJune 26, 2026

Pro-Vision Expands AI Fleet Safety Beyond the Cab

Pro-Vision's new AI camera and processing module extend real-time exterior hazard detection while integrating with leading fleet telematics platforms.

Read More →
Trimble Places interface displayed over a roadway background, showing digital maps, location polygons, trip planning information, and verified commercial vehicle destinations. Trimble is integrating Engine's hotel booking technology into its transportation platforms to help drivers find and book lodging within existing fleet workflows.
Telematicsby StaffJune 24, 2026

Trimble to Add Hotel Booking Capabilities to Fleet Products Through Engine Partnership

Trimble is adding hotel-booking capabilities to its fleet tools, helping drivers and small fleets find lodging faster during trips and breakdowns.

Read More →
Three smartphones displaying TruckDocsAI's mobile compliance platform, including FMCSA carrier profile information, audit readiness tracking, and compliance checklist tools for owner-operators and small trucking fleets.
Telematicsby Lauren FletcherJune 18, 2026

TruckDocsAI Launches AI-Powered Compliance Platform for Owner-Operators and Small Fleets

Can AI simplify DOT compliance? TruckDocsAI launches a new platform for owner-operators and small fleets facing audit pressures.

Read More →
Ad Loading...
Conference presentation displaying Geotab MCP Connector integration with AI platforms and a fleet analytics dashboard illustrating AI-powered access to operational fleet data.
Telematicsby Lauren FletcherJune 17, 2026

Geotab Says Fleet AI Success Depends More on Data Than the AI Model Itself

Geotab's new AI connector links fleet data with ChatGPT and other platforms, helping organizations turn AI investments into business results.

Read More →
A German Shepherd lies alert on a runway at sunset while fighter jets fly overhead beside the headline “From Watchdog to Wingman,” symbolizing the shift from fleet surveillance to driver support through predictive telematics.
TelematicsMay 26, 2026

From Watchdog to Wingman: How Small Fleets Can Use Predictive Telematics to Retain Drivers

Predictive telematics can help small fleets improve driver satisfaction, reduce turnover, and build a stronger safety culture through smarter coaching.

Read More →
Northland Insurance graphic illustrating telematics data and fleet safety analytics related to trucking risk management and driver coaching.
Telematicsby News/Media ReleaseMay 14, 2026

Northland Survey Finds Fleets Struggle to Turn Telematics Data Into Safety Action

A new Northland survey found many trucking fleets struggle to turn telematics data into actionable safety improvements, despite widespread adoption of fleet technology tools.

Read More →
Ad Loading...
Man standing with arms crossed in front of blue background with Work Truck logo and At The Show in large white letters, plus a Fleetio logo.
Telematicsby Lauren FletcherApril 15, 2026

Fleet Data Is Finally Working. Here’s What Top Fleets Do Differently

Daniel Simpson, of Fleetio, breaks down how leading fleets are turning data into smarter decisions, reducing downtime, and empowering teams at every level.

Read More →